Closes Wednesday 23 September, midnight AESTWorkshop Thursday 24 September, 11:00am AEST
The money is already in your shop. You are just not charging for it.
The $100K you're not charging in your auto repair shop
A live two-hour workshop. You'll do three calculations on your own numbers and walk out knowing exactly what your shop is not collecting.
Without finding new customers, buying new equipment, or working longer hours.
Everything that's included
For $97 + GST
You walk out knowing what your shop isn't collecting, and the three changes that collect it. Last time we ran this room the smallest number anyone calculated was $45,000 a year. The largest was $584,000.
- ✓Your number, the total the three calculations add up to on your own shop
- ✓The three changes that close it, sized to your business and ready to start on
- ✓The live two-hour workshop, 11:00am AEST on Thursday 24 September
- ✓Your productivity number, worked out on your own timesheets
- ✓Your pricing number, annualised across your team
- ✓Your parts number, with the WW Parts Matrix set up against it
- ✓The full workbook, so every calculation is on your own numbers and not an example shop's
- ✓Marty the Matrix, the AI pricing calculator, yours to keep
- ✓The replay in the WW University within 24 hours
One of the three changes usually pays the ticket back before the week is out.
Thursday 24 September
What you walk away with
The three numbers
you will calculate
You don't sit and watch. You run the numbers live, on your own shop. Bring your current labour rate, the hours your techs billed last week, and your parts revenue for the year to date.
Your productivity number
What the unbilled hours are costing you across a year, worked out on your own timesheets. Most owners have never seen this one.
Your pricing number
What your labour rate standing still has cost you, annualised across your team. One figure, and you'll know what to do about it.
Your parts number
The margin walking out on every parts invoice, plus the WW Parts Matrix set up against your real figures before you leave.
Here's what stops happening
- Add the three together
- That total is your number
- You leave with it written down
You add the three together and you have your number. Not an estimate, not an industry benchmark. The money that is already in your business and is not reaching your bank account.
Thursday 24 September
Why the profit isn't there
Your shop isn't short of work.
It's short of the money the work already earned.
Right now, most auto repair shop owners are trying to fix that by:
- Chasing more cars through the door
- Working another Saturday
- Waiting until they're busier before touching the labour rate
None of it works.
So the same things keep happening.
- You pay for forty hours and bill twenty-five, week after week
- Your parts margins run on a structure someone set years ago
- The revenue looks fine on paper and the profit isn't there
None of that is because you're bad at running a shop. It's because nobody has ever sat you down and made you calculate the three numbers.
Until you have them, the leak stays invisible, and it runs every week whether you can see it or not.
What owners found last time
Everyone in the room got a different number
The last time we ran this room, every owner did the three calculations on their own shop. Nobody left with the same figure. Here is the spread of what they found.
The smallest number in the room
$45,000
a year, uncaptured
The largest number in the room
$584,000
a year, uncaptured
Not one of them had measured it before they sat down.
Nobody in that room found the money by getting more cars through the door. They found it in the hours they were already working and the jobs they had already done.
Regan · Engine Room client, Perth
$425,091 in debt. All of it gone.
He looked the figure up the morning he told our members, because he wanted it exact. It matched the value of his house. He was flat out the whole time, fourteen hour days, $50,000 to $60,000 a month, and nothing left at the end of it.
“Because I knew how to do the job, I didn't see the value in doing the job. It takes me half an hour,” on jobs worth two or three hours. Labour rate $120 to $195. Turnover now around $110,000 a month, profit around 18%, with a smaller team than he had in the broke years.
Who teaches it
Rachael Evans
Founder of The Workshop Whisperer
Rachael was where a lot of owners are right now. Debt mounting, the team falling apart, and no way to step back without the business stopping. She turned it around in eighteen months using the systems she teaches today, and The Workshop Whisperer grew out of that.
Productivity, price and parts margin were the first three levers she pulled in her own shop. That is why they get a workshop of their own.
She doesn't teach theory. She teaches what saved her.
Dean runs the room alongside her, coaching Engine Room clients week in and week out. They both work the numbers with you on the day, and Dean brings the part most owners find harder than the maths: deciding to charge it, and getting the team behind it.
Free bonus with your ticket
Meet Marty the Matrix
Walked through live on the day. Yours to keep afterwards.
Thousands of auto repair shops already have the WW Parts Matrix. It has been the industry standard for years. But having it and using it properly are two different things.
MARTY
The Matrix AI Calculator
Enter your cost price
$47.50
Your sell price
$118.75
60% GP · WW Parts Matrix Tier 3
On the day you put the matrix in against your actual numbers, so it works in your shop rather than in theory. That is the margin gap closed, not simply measured.
And then you get Marty. Enter the cost price and he gives you the correct sell price and margin on the spot. No spreadsheets. No guesswork. Every time.
Yours to keep. Forever.
Marty isn't sold anywhere. He's the same tool our Engine Room clients use, and he isn't part of what you're paying for. He's yours for showing up and doing the work.
Who it is for
Who this suits, and who it doesn't
This is for you if
- You're working harder than ever and the profit isn't matching the effort
- Your costs have gone up and you haven't touched your pricing in years
- You've got a rough idea of your margins but have never calculated the gap
- You suspect hours are going unbilled but you can't prove it
- You want something you can put in place this week, not next quarter
This isn't for you if
- You want a template you can copy without running your own numbers
- You're only interested in getting more cars through the door
- You'd rather not know what the gap is
- You want to sit and listen rather than do the calculations yourself
- You're not willing to change a price after the workshop
Dale & Tanika · Engine Room clients, Performance 4x4
$2.97 million, and a profit every quarter
For years Dale managed cash flow by walking the shop floor and deciding which car to finish by the size of the bill. “I wouldn't worry about money. I'd refuse to look at it.” Eleven staff, a decade of work, and never once a profit taken out.
The shop didn't change. The team didn't change. They could finally see what every hour was worth and what every job actually made.
In their own words
What other shops say
Daniel Barry · Engine Room client, Danbar Automotive
The money was in work he had already done
Nearly $90,000 a year of extra contract work on top of an already busy shop, and none of it reaching him. It was falling out between what his techs found and what made it onto the invoice.
He closed that gap. “I don't need to worry about the bill, because the money's there.”
Thursday 24 September
Common questions
Is this live, or a recording?
Live, on Zoom, Thursday 24 September at 11:00am AEST. You do the calculations during the session on your own numbers, and you can ask questions as you go.
Two hours is a lot. What if I can't get off the floor?
Book it like you'd book a car in. The replay is in the WW University within 24 hours if the day beats you. But the people who get the most out of it are in the room, because that's where your questions get answered.
Do I need to prepare anything?
Three numbers. Your current labour rate, how many hours your techs billed last week, and your parts revenue for the year to date. The workbook comes to you after you register and tells you exactly where to find them.
I already have the WW Parts Matrix. Is this still worth it?
Having the matrix and implementing it properly are two different things. On the day you put it in against your actual numbers so it works in your shop rather than in theory. And the other two calculations, productivity and pricing, are separate levers most shops have never measured.
What if I can't make it, or it isn't for me?
The replay lands in the WW University within 24 hours, so you keep the session and the workbook either way, and Marty is yours regardless. Because of that we don't offer refunds. There's nothing you can miss out on.
Two ways to go from here
Keep guessing, or know the number
Carry on as you are
Work another Saturday. Absorb the next cost rise. Keep the rate where it is until things are busier. And find out at the end of the year what it cost you, if you ever find out at all.
Spend two hours and know
Sit down on the morning of Thursday 24 September, run the three calculations on your own shop, and walk away with your number and the three changes that close it. Then make the first one that afternoon.
One change pays for it.
Every one of the three levers is worth thousands a year in a typical shop, and none of them needs another car through the door. The ticket is $97. You'll know by lunchtime whether that was the best ninety-seven dollars you've spent this year.
Registration closes Wednesday 23 September at midnight. Once it closes, the doors are shut on this one.
Can't make the 24th? The replay is in the WW University within 24 hours, so the content isn't lost either way.
The $100K You're Not Charging
In Your Auto Repair Shop
Live Workshop with Dean Evans Thursday September 24 2026
11:00 AM AEST | Via Zoom
🔒 Secure payment via Stripe.
You'll receive a confirmation email immediately after purchase.
Replay available in WW University if you can't attend live.
No refunds. Full details in FAQ above.
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