For auto repair shop owners who want to get paid properly for work they're already doing
No extra cars. No longer days.
We'll send you the whole book, all 78 pages, free. Rachael walks you through the three places an auto repair shop loses money: hours you pay for but never invoice, parts priced on gut feel, and work that drives out the door unquoted.
Next step: tell us where to send it
What's in the book
Three places the money goes missing
01Selling your hours properly
Most shops pay for far more hours than they ever invoice, and the gap never shows up on a single job. The book shows you how to find yours and what to do about it.
02Putting the right margins on your parts
A matrix that holds, so every job carries its weight, instead of pricing off gut feel and hoping it evens out across the month.
03Making the most of every vehicle
The work already sitting in front of you, captured and quoted properly, rather than driving out the roller door with money still on it.
Also in the 78 pages
- Who should be on your front counter. A service advisor and a receptionist are not the same job, and the difference shows up in the takings.
- Getting your Google reviews working for you. Making it easy for customers to leave one, and what good reviews do for your rankings and your next customer.
- Knowing your break-even. The hourly number your shop has to hit before it makes a cent, and how to work out yours.
- Whether your software is costing you. What a shop management system has to do, and what it costs you when it can't.
- Writing your processes down. So the standard stays in the shop instead of leaving with you.
- Insurance, and what a broker actually saves you. Plain English, no jargon.
That is the 78 pages. Where should we send them?
Send me the book →Shop owners who did the work
Real shops, real numbers
Regan Crook · Engine Room client, Perth
$425,091 in debt. All of it gone.
He looked the figure up the morning he told our members, because he wanted it exact. It matched the value of his house. He was flat out the whole time, fourteen hour days, $50,000 to $60,000 a month, and nothing left at the end of it.
Dale & Tanika · Engine Room clients, Performance 4x4
$2.97 million, and a profit every quarter
For years Dale managed cash flow by walking the shop floor and deciding which car to finish by the size of the bill. “I wouldn't worry about money. I'd refuse to look at it.” Eleven staff, a decade of work, and never once a profit taken out.
Daniel Barry · Engine Room client, Danbar Automotive
The money was in work he had already done
Nearly $90,000 a year of extra contract work on top of an already busy shop, and none of it reaching him. It was falling out between what his techs found and what made it onto the invoice.
That is what happens when an owner finally sees where the money goes.
Send me the book →You made it to the bottom of the scroll.
Send me the book →Before you download it
Is this actually for you?
Yes, if any of this is you
- Busy. Booked out, even, and still short at the end of the month.
- You pay your team for more hours than you ever invoice.
- Parts go out at whatever number feels about right.
- You have never worked out what your shop has to make before it makes a cent.
No, if you think the answer is more cars
- One of Rachael's chapters is No, You're Not at Capacity.
- The whole book argues the money is in the work you already have.
- If you came looking for a marketing plan, this is the wrong book.
Before you ask
What actually is Poor to Profit?
A 78 page book written by Rachael Evans for auto repair shop owners, on the money side of running a shop. Nine chapters: where the cash actually goes, selling your hours properly, parts margins that hold, charging what you are worth, who belongs on your front counter, your break-even, your software, your processes, and getting your Google reviews working.
What does it cost?
Nothing. It is a printed book, and you are getting the full digital copy free. There is no card, no trial, and no catch.
How do I get it?
Put your first name and email in the form and it lands in your inbox straight away. If it does not appear, check your junk folder, then email us.
Will someone ring me after I download it?
No. You will get a few emails from Rachael with related material, and you can unsubscribe from any of them in one click.
I'm a mechanic, not an accountant. Is it going to go over my head?
No. It is written for shop owners, not for bookkeepers. Every number in it is one you already have, and it explains what to do with it in plain language.
My shop is small. Is this still relevant?
Yes. The three areas it covers apply whether you have one bay or ten. Smaller shops often find the gap is proportionally bigger, because there is less volume to hide it.
I do heavy diesel, caravans, motorbikes or four wheel drives. Does it still apply?
Yes. It is about how you charge for labour and parts, not about what you work on. Rachael says this directly in the video above.
Won't raising my prices send customers somewhere else?
It is the most common worry we hear, and the guide deals with it head on. Most of what it covers is not about charging more for the same thing. It is about charging correctly for work you are already doing and currently giving away.
How long will it take me to read?
It is 78 pages, so an evening or two. It is written to be worked through rather than admired, so there are things you can act on before you finish it.
How quickly would I see a difference?
That depends on what you change and how fast. Most owners find something in the parts section they can act on the same week, because it applies to the next job that goes out the door.
Who is Rachael Evans?
She built and ran her own auto repair business, then founded The Workshop Whisperer in 2014. The business has worked with more than 10,000 auto repair shops across five countries.
Is this just a way to sell me coaching?
We do sell coaching, and we are not going to pretend otherwise. What happens here is that you get the book, free, and a few emails from Rachael afterwards. Nobody rings you. Thousands of shop owners have taken it, read it, changed something, and never spoken to us. That is a perfectly good outcome.
Do I have to be a client to get it?
No. It is open to any auto repair shop owner. You do not need to be in one of our programs, and you do not need to have heard of us before today.
Can I give it to my business partner or my service advisor?
Yes, and we would rather you did. The chapter on who belongs on your front counter is written for exactly that conversation. Send them to this page and they can grab their own copy.
I am in the UK, the US or Canada. Does it still work?
Yes. The book is Australian in its language, and the maths is the maths. We work with shops across Australia, New Zealand, the UK, the US and Canada, and the labour and parts arithmetic holds in all of them.
What happens to my details?
They are used to send you the guide and related emails from us. We do not sell or share them. Our policy is linked at the bottom of this page.
Who wrote it
Rachael Evans
She built and ran her own auto repair business before any of this, and learned the money side the hard way, in her own shop, with her own bills.
She founded The Workshop Whisperer in 2014. Since then the business has worked with more than 10,000 auto repair shops across Australia, New Zealand, the UK, the United States and Canada, and put over $175 million of additional profit back into them.
Poor to Profit is the book she wishes somebody had handed her.
The complete book, free
The profit is already in your shop
You do not need more cars to find it. You need to know where it goes.
Next step: tell us where to send it
