For auto repair shop owners doing $50k+ a month
Always busy, always there, and still nothing left at the end of the month? That’s fixable.
↓Watch how we fix it
Next step: answer a few questions about your shop
Don’t take our word for it
Hear from real shop owners in their own words.
Our client results are our greatest reward. Since 2014, more than 250 auto repair shops have been through the Engine Room — more than anyone else in Australia and New Zealand.
How it works
Add at least $250K to your top line and get to 20% net profit. In 18 months or less.
Better pricing, bigger profits, and a systemised business that can run without you. More money. More fun. And a whole lot more freedom.
Phase 1: Fast Start
We find your first fast wins. The low-value tasks come off your plate, more customers say yes to the extra work they need, and you get a cash system and a weekly hour on the numbers so you know exactly where the money is. This is where the program pays for itself.
Phase 2: Race Mode
More money from the jobs you’re already doing. Bill the labour you’re losing every day, measure the shop against 15 industry benchmarks, keep and win more customers, and run software that tells you what to fix next.
Phase 3: Freedom Formula
A team of A-grade players who run the place the way you want it run — without you there. KPIs they understand, meetings that work, and a good business that becomes part of a great lifestyle.
The High Performance Intensive
Two days to review your progress, reset your priorities and recharge your batteries — with high-level strategy from industry experts and guest speakers.
The Engine Room Retreat
Once a year, every year, the whole community gets together in person — to celebrate the wins, not sit in a classroom. This October, we’re heading back to Hamilton Island — where The Engine Room was born.
You won’t be waiting around to get started
Here’s what’s happening in .
From day one you’re plugged into everything that’s happening right now.
… and that’s just . Every single month is packed like this.
Just to be crystal clear
This isn’t for everyone. On purpose.
The Engine Room IS NOT the right place for you if…
- ❌ You are generating less than $50,000/month in revenue
- ❌ You do not have a team
- ❌ You are working with another Business Coach/Consultant
- ❌ You think your business is different
- ❌ You already know it all 😤
But if you are…
- ✅ doing more than $50,000/month (and up to $22,000,000 or more a year!)
- ✅ willing to do things differently in your auto repair business
- ✅ open to instruction, and can follow a custom plan for growth
- ✅ fun to hang out with, and able to play nicely with your peers
- ✅ ready to do the right things, at the right time, in the right order
We’ve got a great reputation because we only work with businesses we know we can help, and clients we absolutely love to work with… by maintaining a strict NO D!CKH3AD$ policy, with ZERO EXCEPTIONS.
Questions
Everything you need to know to decide.
What you get
What support do I actually get?
- A Member Success Team who make sure your logins work, the links aren’t broken and Zoom runs like it should
- A World-Class Coaching Team of multi-million dollar auto repair shop owners, who’ll guide you through their long road to business success and make it your short cut
- Weekly Webinars, where we teach all the things they never taught you at trade school about how to fix a business
- An Online University with 24/7 access to every single training we’ve ever delivered
- A Private Facebook Community of like-minded auto repair business owners to lean on when you need it most
Who coaches me?
Our coaches are “been there, done that” auto repair shop owners — all of them running multi-million dollar shops part time. They were Engine Room members first. You also get Rachael and Dean.
How it runs
How many calls are there, and when?
There’s something on every week — webinars, a Profit First Power Hour and more. This month’s calendar is further up the page, and every month is packed like that.
Is it online, or do I have to travel?
The weekly webinars and coaching run online, so it works from anywhere in Australia and New Zealand. Once a year we all get together in person for the Engine Room Retreat — a social gathering, not a teaching event.
What to expect
What result should I expect, and how fast?
Our goal is to add at least $250k to your top line and get you to 20% net profit, in 18 months or less. Most members see the return on all eighteen months inside the first six weeks.
How much of my time does it take?
In their first 6 months, new Engine Room members tell us they spend somewhere between 3 and 5 hours a week working on their business inside the Engine Room.
We’ll help you to reclaim that time, and all we’ll ever ask in return is that you SHOW UP and DO THE WORK. It’s done with you, not done for you. It’s what our best-performing Engine Roomers do.
The money
How much is it?
Your Engine Room membership is $3,255 + GST a month, for 18 months. After that, it’s month to month, for as long as you’re getting the support you want, the education you need and the results you’re after.
If you’re with Capricorn, you know how it works: end of month plus 30 days. That’s why membership starts on the 1st of the month — to give you the runway to make the extra dollars that cover it. Not with Capricorn? Tell us which credit card to charge and what day, and you’re in.
What if it’s not for me?
You will Love it, or you can Leave it. If at any time in the first 30 days you don’t see enough evidence that we’ve got what you need, you’re free to leave — no questions asked. We keep your first month’s investment, because you’ve been through onboarding, your first coaching calls and been given the keys to the entire content kingdom.
If you’re still here on Day 31, that’s you telling us you’re in for the whole 18 months. And if in the first 30 days we feel we got it wrong and let in the wrong person, we’ll politely uninvite you — and give you a full refund.
Applying
What happens after I apply?
We read every application and we come back to you either way.
My shop does less than $50k a month. Is there anything for me?
Yes. Start the application anyway — the first question sends you to the Auto Superstars Academy, which is built for shops at your stage.
Still on the fence?
“I don’t have the time.”
The reason you haven’t got time is the thing we fix. It isn’t a reason to wait.
“I can’t afford it.”
The money isn’t missing. It’s in the hours you don’t bill, the rate you haven’t raised and the margin you’re giving away — our members average an extra $15,000 to $20,000 a month.
“Is it really $3,255 a month?”
$3,255 plus GST a month, for eighteen months. Most members see the return on all eighteen inside the first six weeks.
“Is it worth it for a shop my size?”
Above $50K a month you’ve got the revenue — the question is how much you keep. Below it, start with the Auto Superstars Academy.
“It’s not the right time. I’ll start after the busy season.”
There’s never been a quiet season. And busy is when a rate change actually shows up in the bank.
“I need to talk to my partner.”
Talk to them. Applying commits you to nothing — get the application in and have the conversation while it’s with us.
“I need to think about it.”
What is it you need to think about, specifically? You’ve been thinking for a while now. There are only two decisions left — keep the problems, or fix them.
“My business is different.”
If your shop were genuinely unique, nobody could help you. It isn’t — which is exactly why we can.
“I’ve had a coach before and it didn’t work.”
Ask one question about the last one — had they ever owned an auto repair shop? Ours have. They still do.
“I want to have a go at it myself first.”
You have been having a go. That’s what the last twelve months cost you, and another year bills you the same again.
“I’m not ready.”
Nobody is. Nobody joins the Engine Room when they’re ready — they join when they’re sick and tired of the business not giving them the time, the money and the freedom they wanted.
The most common thing we hear from members around month six: “I wish I’d joined sooner.”